One of the ways that sets us apart is that we participate in national direct response advertising. Standard Marketing has distributed over 800,000,000 full page ads in publications such as Time, Newsweek, Forbes, Fortune, Kiplinger’s, US News and the Wall Street Journal as well as over 400 financial account statements, various billing inserts and banner ads across the country.
Our ads produce qualified leads, where a person has seen the rates, selected a plan and mode of premium payment, chosen a beneficiary and now are looking to complete an application. These leads are exclusive and not sold to multiple agents. You pay for the cost of the lead, nothing more. We are in the life insurance business, not the lead sales business.
The only thing we ask is that you write our leads through our hierarchy. We don’t make money, unless you make money. This increases our incentive for you to be supported and successful – the Ultimate Value Proposition.