When a client responds to the Affordable Life Brochure, he has seen the rates, chosen a plan, selected a beneficiary and indicated the mode of payment. In short, he is sold. The brochure displays a complete listing of rates for various face amounts (typically $100,000, $250,000, $500,000 and $1,000,000. The brochure is distributed as a:

billing insert
magazine page
direct deposit accounts of financial institutions